Hi, We Are the Madsen's... Jared, Lisa, Evan, Cooper, Meg and (our dogs) Opal and Jade.

It started with a passion for bicycles, a knack for creation and design, and a fierce entrepreneurial spirit. MADSEN Cycles was created with the idea that a bicycle can do more.

Jared's father trekked to America from Denmark at the age of 17. The Danish roots of Grandpa's family run deep in our family's veins. Our holiday traditions, family ties, values and love for bicycles are all impacted greatly by our Danish heritage. We have recently reconnected with the lovely Madsen family in Aalborg, Denmark, who still own the family farm that Grandpa worked on as a child.

After a trip to Europe in 2007, we had the vision of making cycling more accessible to families in the U.S.

Jared worked many long hours in the garage and basement testing and tweaking the design of what is now nicknamed the "Bucket Bike". In 2008, when our kids were just little, we officially launched our small business, a venture not without blood, sweat and tears... It has been a rewarding journey to get to where we are today, with thousands of families making memories on MADSENs across the U.S., and dreams to bring MADSEN bikes to Denmark (and the rest of Europe!) some day. 

Jared's attention to detail and demand for perfection in design, plus his attitude that there is ALWAYS a better way -- along with Lisa's natural love of the customers and desire to create a delightful experience for each one -- have created  the essence of what MADSEN Cycles has become today. The tight community of awesome MADSEN cargo bike owners around the world has become a highlight in our lives and work. Lucky us!