Letter from CEO 2022

Letter from CEO 2022

Giving Tuesday Reading Letter from CEO 2022 5 minutes Next January 2023 Newsletter

A message from Jared Madsen

Jared Madsen

Greetings Bucket Bike Friends,

We are happy to share our holiday season with you. There is a lot to be grateful for this year.

Team MADSEN is small, but mighty. Jason, Magda, my wife Lisa, and our son Evan have worked hard this year to continue to build our amazing community. We work together to communicate with and ship quality products to customers like you. Thank you to all the hard-working individuals MADSEN outsources work to to keep us going - Valerie keeps our books straight, Jason H. helps us with all aspects of marketing, my dad "Grandpa Madsen" tinkers in the shop - and others who continue to mentor us and support our goals.

The past two years have been weaved with challenges and moments of uncertainty as we've experienced unusually high demand, then supply chain issues with quadrupled lead times, shipping delays, and finally inflation and a dive in sales. Thank you for weathering the storm with us. Despite the challenges, we introduced a few new accessories: a custom cup holder that attaches to the front rack, climbing rocks for the bucket, and the latest passion project - a custom wooden milk crate that fits snug onto the front rack to carry even more cargo.

Something for Every Adventurer

The MADSEN community enjoys fresh air, likes the alternative to driving a car, and loves to create lasting memories with their families. We offer 4 different models of our bike to fit varying budgets and needs.

Our 2 non-electric models continue to be popular. The gear ratios and amazing balance of the MADSEN will get you up almost any road. We think the basic bike should ship to customers “ready to ride”, and without the need to add ANY additional accessories (the e-kit and all other accessories can always be added later). Just load it up with kids/pets/cargo and you are off to adventure! We also offer a bundle of discounted popular accessories in the “loaded” bike version. The custom electric assist kit can be added to any model at any time.

The electric bucket bike models have gained in popularity since our e-bike introduction in 2018. The e-bike makes hills a breeze, and the MADSEN's killer 600lb weight capacity is not daunting with the addition of pedal assist. We offer the electric bucket bike, which has everything you need to get riding, plus the “loaded” e-bike version with those same discounted popular accessories.

This Year, Give The Gift Of Memories

We're proud to be part of your holiday shopping needs - gifts for current bucket bike owners, as well as bikes for new families.

Customer Support

Need a hand with your cart, finding your bike model, or picking the right color? Our team is here to help every step of the way!

Our Bikes Are Built To Last

From the very beginning of MADSEN Cycles in early 2008, my goal was to build a bike that would last. I want my bikes to be around far after my life ends. My name is on the bike, and that is something I don’t take lightly. A lot of thought, drawings, prototypes, scrutinizing hands-on tests and re-tests, are involved in my design process. I build everything first with my own hands. I have been gifted with clever hands and dyslexia (which I would never trade in for being able to spell!). I am passionate about my products, and aim to create them to last the test of time. 

I hope our bikes take you on epic adventures, and that the memories created with loved ones will help define your life's journey.

Always a Better Way

My motto is that there is always a better way. This is how I think about my products and how I perceive the world around me.

Thank you so much for your trust and your loyalty. We wouldn't be here without you. Happy holidays to you and yours.

With gratitude,

Jared Madsen, Master Mechanic & CEO of MADSEN Cycles


   heart                                  tools                                 weight      
     Family Owned                        Easy to Assemble               Holds up to 600 lbs
Based in Salt Lake City      Just unpack and install the     Perfect for kids, dogs,
                                                         front wheel                      groceries, and more
cute customer photos


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