MADSEN: Superior Attention to Detail

MADSEN: Superior Attention to Detail

From the company’s custom in-house creations to its latest innovations like the DK2, MADSEN bikes offer a fantastic family biking experience. Whether you’re riding one of MADSEN’s first models or intrigued by the new features in the DK2, you’ll appreciate the brand’s commitment to making bikes that last, perform, and look beautiful for years to come.
Introducing MADSEN DK2 - Arrives October 2024 Reading MADSEN: Superior Attention to Detail 5 minutes Next Meet Colin

Superior Attention to Detail: Why the MADSEN Bucket Bike Stands Above Other Cargo Bikes

For over 17 years, MADSEN Cycles has been one of the pioneering U.S. brands focused exclusively on cargo bikes, and is redefining what a cargo bike can be. With superior design, craftsmanship, and unmatched versatility, MADSEN bikes truly stand apart. The company’s unwavering commitment to detail and rider-centered design has always been at the core of everything they do. Let’s explore what makes MADSEN bucket bikes the best in their class.

In-House Custom Designs, Not Just a Reseller

MADSEN takes pride in offering custom, in-house designs that reflect the vision and expertise of Jared Madsen—an accomplished artist, master mechanic, and engineer with over 35 years of experience in the bicycle, motorcycle, and scooter industries. Unlike many bike brands that simply 'resell,' MADSEN carefully crafts its bikes from the ground up, ensuring superior quality and intentionality in every model. With Jared’s unique combination of technical expertise and creative vision guiding the process, each MADSEN bike is a true work of both engineering and art. Jared hand-builds each initial prototype in his shop—starting with the very first one in 2007, crafted in his home's garage—testing and re-testing before sending the design to Taiwan for a production prototype.

Refined and Polished Since 2007

Since 2007, MADSEN has continuously refined its bikes to meet the evolving needs of riders. Each subsequent MADSEN model benefits from years of fine-tuning. From the smooth handling to the ergonomic design, each bike is a result of countless hours of research, prototyping, testing, and rider feedback. Jared’s personal life philosophy of 'Always a Better Way' is also the company’s motto, which drives everything it represents. MADSEN’s focus has always been on designing bikes that are not just functional, but enjoyable, beautiful, and easy to ride. The details matter deeply to Jared, and his commitment to quality is evident in every aspect of the design.

Beautiful Bike You’re Proud to be Seen On

Aesthetics matter. One of MADSEN’s design criteria is to always keep a beautiful and classic look. Staying innovative and modern does not mean one has to sacrifice the elegance of a bicycle‘s form. MADSEN is committed to maintaining bikes that offer the most classic, stylish appeal compared to others on the market. With seven gorgeous color options, riders can find the perfect match for their personal taste. MADSEN combines a timeless look with modern functionality, making their bikes as visually appealing as they are practical.

Versatile Cargo Solutions

MADSEN bucket bikes are designed for versatility, with removable bench seats, an optional middle seat, and a super-tough large bucket that can accommodate all types of cargo, from kids and pets to groceries and gear. Each bike includes four seat belts for safety and offers endless configurations for different needs. Whether you're taking the kids to school, running errands, or heading out on an all-day adventure, the MADSEN bucket bike adapts to your lifestyle. Jared’s tough, patented kickstand has always been a key design feature, providing stability when loading and unloading. In addition, Jared has thoughtfully designed a range of accessories to complement the custom and classic bike models.

Comfortably Fits a Wide Range of Rider Sizes

One of MADSEN’s standout features is its ability to comfortably accommodate riders of various sizes, from 4’10” to 6’7”. The adjustable features of the bikes ensure that no matter who’s riding, the experience remains comfortable and ergonomic. This wide range of adjustability makes MADSEN bikes perfect for families and households where different people share the bike.

Maddy comfortably rides her MADSEN. She's "5 feet on a good day."

Innovative & Forward-thinking Designs as in New DK2 Model

While MADSEN’s timeless and easy-to-ride design remains at the core of all its models, Jared Madsen has always been intentional and forward-thinking in his approach. The new DK2 embodies refined simplicity, riding comfort, and classic design elements. Key highlights include a beautifully crafted fork with an OG flat top biplane crown, brazed to high-strength chromoly blades with thru-axle dropouts—stunning in both form and function. An elegant long stem, inspired by the Dutch Omafiets, ensures a comfortable upright riding position, while sleek internal cable routing keeps the bike clean and protects vital components.

The DK2 also features a powerful 750-watt motor paired with a 52V13ah battery, delivering top-tier performance while adhering to MADSEN’s ethos of building bikes that last generations. Its robust braking system, equipped with Tektro Aries mechanical calipers and high-compression Kevlar-wrapped cables, offers reliable and long-lasting stopping power. This focus on durability and quality reflects MADSEN’s commitment to creating bikes built to be passed down, resisting the trend of planned obsolescence. Learn More about DK2 here.

MADSEN Cycles has set itself apart through superior craftsmanship, timeless style, and a dedication to thoughtful design. From the company’s custom in-house creations to its latest innovations like the DK2, MADSEN bikes offer a fantastic family biking experience. Whether you’re riding one of MADSEN’s first models or intrigued by the new features in the DK2, you’ll appreciate the brand’s commitment to making bikes that last, perform, and look beautiful for years to come.

The Mower family in AZ owns 2 MADSEN bucket bikes and have earned all of the MADSEN Challenge Badges!

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