MADSEN Cycles stands out for its dedication to crafting custom-designed bicycles and accessories. Unlike resellers, our small company takes pride in its personalized approach, with Jared Madsen himself leading design and even crafting accessories in-house. A recent special project involved creating a unique bike for Willa, a sweet young Make-A-Wish Oregon recipient. Jared's hand-painted stars on her bucket, customized frame stars, and a personalized crate showcased MADSEN's thoughtful and creative flair. We are thrilled for Willa to enjoy many adventures outside with her family on her new bike!